Year
2012
Deliverables
Branding
Packaging
Visual Design
Art Direction
Team
LIMITLESS
Supports your summit.
For all your ski-nanigans on and off the mountain, Caspers has got you covered. Their approach to skiwear and winter apparel is one of high quality and design that'll make you feel as comfortable in the lodge as you would on top of a mountain.
A collection of must-have apparel for skiing, snow boarding, rock climbing and more.
Our challenge was to design a range of packaging for products and materials that would not only stand out in a crowded market space, but would also help position Caspers as an authentic cutting edge brand.
Handmade stories by Casper's customers.
We believed there was an opportunity to strengthen the brand by connecting with the customers and asking them to offer their experiences whist using the brand in a more interesting, authentic way. Going beyond shelves and products we moved into a space that is more implicitly connected to the customers journey.
Creating a distinctive design language.
From posters to apparel, we ensured that the brand delivered a consistent experience across all merchandise and materials.
Design Elements & Typography.
