Year
2020
Deliverables
Branding
Visual Design
Art Direction
Team
LIMITLESS
The age-old healing practice of traditional Chinese medicine.
We were asked to help develop and launch a new brand for a local acupuncture clinic.
Our role was to design an identity and platform that would offer acupuncture health treatments to people in a clear and simple way, blending the traditional with the modern and creating a new spin on the treatment. The goal was to help reduce the perceived barriers surrounding people seeking chinese healing as an alternative to western medicine.
Looking to nature for inspiration.
Our challenge was to design a range of printed material and signage that would convey the company's message of traditional values and looking to nature for inspirational ideas on design.
Consistency is key.
As part of the work, we established an Art Direction and style for the brand including the development of a suite of branded assets that could be used across multiple touchpoints.
Design Elements & Typography.
