Year
2018
Deliverables
UX
Branding
Marketing
Visual Design
Creative Direction
Team
LIMITLESS
Providing the care that’s right for you.
Vascular are a company specialised in creating a variety of technical documentation for their client base. They had no creative direction and a website that was lacking in style to set themselves apart from their competition. We were asked to totally rebrand their visual identity, whilst still keeping close to the original logo. The team at vascular weren't afraid to go bold and we throughly enjoyed working with them to create a truly eyecatching design.
Launch Project
Going back to my roots.
We stuck to themes that linked back to the companies name, "vascular" - a soft gentle breeze. All of the layouts comprised of images of aircraft and birds flying, linking to both the literary meaning of the word and to the types of customers they deal with.
Short, sharp and punchy.
With more customers prefering to do business on the go, we knew that vascular's mobile experience had to be just as powerful as its computer counterpart. That’s why we decided to continue the bold, fun approach to the design to help communicate the companies services and core values in a short, punchy way.
Typography.
